Bart Watson has been a leader in working with all levels of craft brewers, virtually around the world. His main focus is understanding and counseling brewers in potential changes in the industry-economic, agriculture, political and consumer trends.
Zero Carbs Beer, A-B InBev
Everybody has an opinion but the reality is that industry must respond , is some way, to changes in consumer taste. I can remember when 3.2% beer in Kansas was called Near Beer. Well, drinking beer for the first time in Kansas in my college town, I can assure everyone, it is possible to hear the angles singing on 3.2% beer. Now A-B has a No Carb beer that is still beer at 4%+ and has calories. Well it better have taste.
Zero Carbs Beer, A-B InBev
Everybody has an opinion but the reality is that industry must respond , is some way, to changes in consumer taste. I can remember when 3.2% beer in Kansas was called Near Beer. Well, drinking beer for the first time in Kansas in my college town, I can assure everyone, it is possible to hear the angles singing on 3.2% beer. Now A-B has a No Carb beer that is still beer at 4%+ and has calories. Well it better have taste.
Craft Beer is like a lot of industries, they go through changes that run the gambit of business challenges-Financing, marketing, new product development, laws, etc. It seems now Craft Beer is going through changes in consumer tastes and marketing trends. One trend is presssure from product development-Ready to Drink Cocktails. Maybe, Craft Beer so focus on highlighting the aspects of relationships and community with their customers. Taprooms are a destination.